Na última quarta-feira (31) a Globo anunciou uma nova parceria com a Disney. As produtoras desenham uma inédita união para a produção de filmes nacionais. A multinacional estadunidense já demonstrou interesse no mercado brasileiro em momentos anteriores, o filme “Jungle Cruise”, estrelado por Dwayne Johnson, por exemplo se passa na Amazônia brasileira; já o personagem Zé Carioca que é um papagaio do Rio de Janeiro.
As produtoras ainda não divulgaram informações sobre os filmes, mas já se sabe que serão quatro longas e serão lançados um por ano, e a revelação acontecerá ao longo do contrato entre as gigantes indústrias audiovisuais. Os filmes serão lançados nas telonas e, em seguida, nas plataformas de streaming da Globoplay e dos canais plus, como Disney+ e Star+.
O diretor de produtos digitais e canais pagos Globo, Erick Brêtas, espera que a parceria faça com que potencialize o alcance das produções chegando a territórios cobertos pela Disney+ e a Star+. Acompanhe o que o produtor disse:
“Esta nova parceria com a Disney potencializa o alcance desse conteúdo ao permitir, de um lado, que os filmes contemplados no acordo cheguem a outros territórios cobertos pelo Disney+ e o Star+; e, por outro, que a janela de exibição em salas de cinema seja reforçada pelos esforços de marketing e distribuição dos dois parceiros. Ganham o consumidor e os criadores”.
<blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/Csy3Pa0JiZ_/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/Csy3Pa0JiZ_/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div ></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; 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Algumas produções da Globoplay (Reprodução/Instragram/@globoplay)
Já o Gerente geral da The Walt Disney Company Brasil, Renato D’Angelo, se diz entusiasmado com a parceria, dizendo que o conteúdo local é um dos pilares de sua estratégia e deseja mostrar ao mundo a qualidade das produções brasileiras.
“Estamos muito entusiasmados com esta nova parceria com a Globo e em oferecer aos fãs uma nova e emocionante jornada de entretenimento. Conteúdo local é um dos pilares de nossa estratégia e esse acordo irá trazer ainda mais conteúdos relevantes para nossa audiência, mostrando ao mundo a qualidade das produções brasileiras”.
<blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/reel/CqVYT6Ntn9A/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/reel/CqVYT6Ntn9A/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div ></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; 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border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”></div></div></a><p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”><a href=”https://www.instagram.com/reel/CqVYT6Ntn9A/?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”>Uma publicação compartilhada por Walt Disney Studios BR (@disneystudiosbr)</a></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>
Trailer de Elementos ultima produção da Disney. Reprodução/Instagram/@disneystudiosbr
O que resta aos fãs da Globo e da Disney é esperar, pois além de não terem sido anunciados título, data ou elenco dos filmes o acordo ainda será avaliado pelo CADE, órgão responsável por garantir a livre concorrência no mercado brasileiro.
Foto em Destaque: montagem com os logos de Globo e Disney. Reprodução/portal A Definição
