Nesse mês de dezembro, a Renner, a maior rede varejista omni de moda no país, anunciou sua nova coleção que traz como tema central a palavra renovação. A novidade é que ao apresentar a coleção Novos Ciclos, a empresa inclui, pela primeira vez, produtos de moda praia, modelos de biquínis, maiôs e saídas de praias – para a linha Atelier e assim faz o quarto lançamento da cápsula que oferece moda de maneira autoral.
Rodeada pela leveza e vivacidade que o verão traz, a coleção aborda simbolismos culturais em cada detalhe e estampas de suas produções. A criação é composta por peças atemporais, produzida com tecidos delicados e com referências da estética artesanal. Como destaque, Novos Ciclos, traz uma paleta cromática composta por tons naturais, off white, rosa-terracota e o azul claro, aplicados em tecidos como o linho, com o intuito de remeter a sofisticação e frescor visual.
<blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/CXRpL9UATxK/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/CXRpL9UATxK/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div ></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”>Ver essa foto no Instagram</div></div><div style=”padding: 12.5% 0;”></div> <div style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”><div> <div ></div> <div ></div> <div ></div></div><div style=”margin-left: 8px;”> <div style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”></div> <div style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”></div></div><div style=”margin-left: auto;”> <div style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”></div> <div style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”></div> <div style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”></div></div></a><p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”><a href=”https://www.instagram.com/p/CXRpL9UATxK/?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”>Uma publicação compartilhada por Lojas Renner (@lojasrenner)</a></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>
“A delicadeza nos detalhes é o que torna a linha Atelier tão especial. E, para este último lançamento do ano, não seria diferente. Por isso, Novos Ciclos traduz em peças aquilo que desejamos para o próximo ano que se aproxima: leveza e suavidade”, diz Fernanda Feijó, diretora de estilo da Renner, sobre as inspirações na produção da coleção. “Queremos que as peças sejam um convite para um momento de reconexão e para olhar a beleza presente a cada novo começo”, finaliza ela.
<blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/CXUFgmavS8B/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/CXUFgmavS8B/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div ></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; 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border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”></div></div></a><p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”><a href=”https://www.instagram.com/p/CXUFgmavS8B/?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”>Uma publicação compartilhada por Lojas Renner (@lojasrenner)</a></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>
Ademais, em seu trabalho, Renner também implementa as estampas e bordados de elefantes em algumas peças. O animal em questão, é considerado sagrado em muitas culturas e carrega consigo grandes significados como sorte, sabedoria e prosperidade.
Além disso, a marca também traz acessórios contemporâneos, como bolsas em formatos geométricos, sapatos com saltos arredondados e brincos e colares em miçangas, com formatos orgânicos, sem seguir algum padrão. Basicamente, utilizam a natureza para se inspirar no visual do verão.
As novidades já estão disponíveis na plataforma online e também em todas as lojas físicas do Brasil.
Foto destaque: Campanha Renner Atelier Novos Ciclos. Reprodução/Divulgação Renner
