A renomada marca de joias austríaca, Swarovski, lança nova coleção intitulada “Metamorphosis”, uma celebração da autoexpressão alegre e do poder transformador dos cristais. Essa campanha única, captada pelo renomado fotógrafo de moda Steven Meisel e concebida pela diretora criativa Giovanna Engelbert, traz à vida uma série de “criaturas de outro mundo” que representam as famílias de joias Florere, Idyllia, Gema, Dextera e Millenia da própria Swarovski.
<blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/reel/Cs3O_DGoGB4/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/reel/Cs3O_DGoGB4/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div ></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; 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Vídeo de lançamento da nova campanha da marca autríaca (Reprodução/Instagram:@swarovski)
Através da arte da maquiagem de celebridades de Pat McGrath, a campanha “Metamorphosis” ganha vida de maneira deslumbrante. As criações artísticas de McGrath, inspiradas na flora e fauna tropicais, reimaginam as joias da Swarovski sob uma nova luz. Cada uma das famílias de joias é representada por personagens únicos que personificam suas personalidades e incorporam a alegre extravagância e a maravilha do mundo natural.
Borboleta sendo representada nas joias Swarovski (Reprodução/Instagram:@swarovski)
O fotógrafo Steven Meisel dá vida aos designs de joias da Swarovski em quatro retratos deslumbrantes. Cada personagem – Butterfly, Parrot, Pineapple e Turtle (Borboleta, Papagaio, Abacaxi e Tartaruga – em tradução livre) – é um testemunho da beleza e da maravilha do mundo natural. A empresa ressalta que cada retrato é uma expressão da alegria e da magia proporcionadas pelos cristais.
Giovanna Engelbert, diretora criativa da Swarovski, compartilhou sua inspiração por trás da campanha. Ela explica que quis criar um jardim de cristal encantado, assim como os quartos do jardim de Maria Teresa da Áustria, onde flora e fauna exóticas de todo o mundo se unem em harmonia, mesmo que nunca compartilhem naturalmente o mesmo habitat. Essa visão mágica e imaginativa reflete a intenção de trazer alegria através das joias de cristal.
A campanha “Metamorphosis” apresenta quatro personagens distintos, cada um com sua própria história e significado simbólico. A Butterfly, representando a transformação das borboletas, personifica a liberdade e a descoberta. O Parrot simboliza o poder e a individualidade, transmitindo confiança e imaginação. O Pineapple representa a transformação e a surpresa, simbolizando a opulência. Por fim, a Turtle personifica a elegância duradoura, com sua presença tranquila e serena.
<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/reel/Cs9F2KaI2zq/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/reel/Cs9F2KaI2zq/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div ></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; 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Os quatro personagens são apresentados em vídeo da campanha (Reprodução/Instagram:@swarovski)
Com essa campanha, a Swarovski reforça seu compromisso em oferecer designs deslumbrantes que vão além da beleza superficial. Os cristais Swarovski são reconhecidos em todo o mundo pelo seu brilho e qualidade excepcionais, e agora eles são celebrados como veículos de autoexpressão alegre e poder transformador.
Foto destaque: Parrot representado nos anéis usados pela modelo (Reprodução/Instagram/@swarovski)
